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The new main force of American dining consumption: the picky Generation Z
November 16th,2020 by Beelta
American marketing experts have pointed out that the number of Generation Z in the United States has surpassed the millennial generation and has reached the largest proportion of the total population. They are replacing millennials and attracting the attention of people and global brands. Compared with millennials, what are the differences in catering consumption for Generation Z?
 
1. The generation more willing to spend money
Although Gen Z is young, one-fifth of Gen Z’s budget is spent on food. They prefer to go out to dinner with a large group of companions. Compared with the millennials who grew up during the financial crisis, Gen Z The consumption level in catering is higher.
 
2. The generation who prefers catering technology
Compared with millennials, Gen Z pays more attention to Instagram, Twitter, SnapChat and Tumblr (rather than Facebook), and they prefer simple and fast experience. When it comes to catering, Gen Z likes to use technology to simplify their dining experience - order food through a tablet. The uninterrupted and cool and changeable ordering page brings a good ordering experience to Gen Z.
At the same time, evaluations on social media have a significant impact on whether Gen Z chooses this restaurant. Similarly, if the dining experience is bad, they will be merciless judgmental.
 
3. The more adventurous generation
Generation Z people are more adventurous than previous generations. They like fusion cuisine, global cuisine and authentic ethnic food. They always want to have a real cultural experience. In addition to being able to eat delicious authentic food, different cultural experiences are equally important.
 
4. A generation that pays more attention to environmental protection and sustainability
In fact, 67% of Gen Z care about the nutritional content of their food. Unlike millennials who pay more attention to the cost-effectiveness of food. Fresh, organic, and healthy are the buzzwords that attract Generation Z. They hope that the ingredients are completely been told. They want to know what they are digesting and care about the environmental impact of their food. Using a tablet to order food and labeling food ingredients on the menu is very attractive to Gen Z.
 
In general, American Gen Z prefers new things. They gave up traditional restaurants and looked for more exotic food, healthier ingredients, more convenient ordering, and more fashionable dining environment. Both millennials and Generation Z have contributed to the reform of the American catering market. In the future competition, restaurants that are more convenient, more fashionable, have their own characteristics, and have healthy and green exotic cuisine will stand out and seize more market share.
 
Generation Z: Generation Z refers to people born between 1995-2009, also known as the Internet generation and the Internet generation, which collectively refer to the generation that has been greatly influenced by technology products such as the Internet, instant messaging, SMS, MP3, smart phones, and tablets people.
Millennials: Synonymous with Generation Y, meaning people born between 1983-2000. The growth period of this generation almost coincides with the formation and rapid development of Internet/computer science.

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